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Kumar Rohit
Assistant Professor
Business
Chennai Campus
Expertise
- Artificial Intelligence in Marketing
- Human-Technology Interaction
- Services Marketing
- Service Recovery
- Customer Experience and Engagement
- Ethical and Responsible Technology Use
Expertise
- Artificial Intelligence in Marketing
- Human-Technology Interaction
- Services Marketing
- Service Recovery
- Customer Experience and Engagement
- Ethical and Responsible Technology Use
Kumar Rohit is a researcher in the field of Business, with research interests spanning Artificial Intelligence in Marketing, Human-Technology Interaction, Services Marketing, Service Recovery, Customer Experience and Engagement, and Ethical and Responsible Technology Use. His academic background combines management and hospitality education with doctoral research in Marketing Management at the Indian Institute of Management Visakhapatnam.
Qualifications
- PhD, Marketing Management, Indian Institute of Management Visakhapatnam (Thesis Submitted)
- Post Graduate Diploma in Management
- B.Sc., Hospitality and Hotel Administration, IHM Shimla
Research Areas
- Artificial Intelligence in Marketing
- Human-Technology Interaction
- Services Marketing
- Service Recovery
- Customer Experience and Engagement
- Ethical and Responsible Technology Use
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