Kumar Rohit

Kumar Rohit is an Assistant Professor of Marketing at UWA India, with research interests spanning Artificial Intelligence in Marketing, Human–Technology Interaction, Services Marketing, Service Recovery, Customer Experience and Engagement, and Ethical and Responsible Technology Use. His academic background combines management and hospitality education with doctoral research in Marketing Management at the Indian Institute of Management Visakhapatnam. Prior to his academic career, he gained over five years of professional experience in the financial services sector, including managerial experience in housing finance.