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Radha
Assistant Professor
Business
Mumbai Campus
Expertise
- Marketing
- Management
- Consumer Behaviour
- Brand Management
- Advertising
- Customer Relationship Management
Expertise
- Marketing
- Management
- Consumer Behaviour
- Brand Management
- Advertising
- Customer Relationship Management
Ms. Radha is a faculty member in the Business department with academic expertise in Marketing and Management. Her teaching areas include Brand Management, Advertising, Consumer Behaviour, Customer Relationship Management, Event Marketing, Business Planning & Entrepreneurial Management, and Production & Total Quality Management. Her research focuses on Consumer Behaviour, Purchase Intention, Generation Z, Augmented & Virtual Reality, and the Fashion and Apparel Industry. Her academic publications and research presentations explore topics including AR/VR and sustainable tourism, e-commerce, green mobility buying intentions among Generation Z, and augmented reality fitting rooms and sustainable purchase intentions.
Qualifications
- UGC – NET, Commerce — Qualified (2018)
- NTA – NET, Management — Qualified (2020)
- Bachelor of Education (B.Ed), Commerce — Distinction (2018)
- Master’s in Commerce (M.Com), Commerce — Gold Medallist, Distinction (2016)
- Bachelor’s in Commerce (B.Com), Commerce — Distinction (2014)
- Master’s in Business Administration (MBA), Marketing — Distinction (2020)
- PhD, Commerce and Management, Business Policy & Administration — Pursuing
Research Areas
- Consumer Behaviour
- Purchase Intention
- Generation Z
- Augmented & Virtual Reality
- Fashion and Apparel Industry
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